Advert style guide
- Susanna
- Ségolène Gallus
This page contains the style guide for Myplace adverts Please read before submitting a public advert to Myplace. Adverts will be moderated according to the style guide in this page.
DO | DON'T |
|---|---|
Branding | |
| Use the tint colour to make the link to a faculty | Add additional university and faculty logos |
Title | |
Write a short title summarising the event you are advertising | Repeat title in the copy |
Use sentence case (only capitalise the first letter) | Use title case (capitalise major words) |
Copy | |
| Use clear concise and simple language | Use complex and wordy language |
| Write a small and informative summary under 280 characters | Give a lot of details about your event, this should feature on the resource linked in your advert |
| Keep the copy free from sensitive information | Add passwords, IDs, or other sensitive information |
If you must use an acronym or abbreviation, spell out the full term | Use unnecessary acronyms |
Use proper punctuation in the copy | Add a full stop at the end of the title |
Images | |
Use decorative images only (campus, landscapes, conceptual images ...) | Use images of text or to convey a meaning different to what is mentioned in the copy (text, logos ...) |
Make sure you use a properly sized and crisp image | Use low resolution images or images that are too small |
Ensure you have the right to use the image without attribution | Use copyrighted or images that require attribution |
If there are people in the image, ensure you have their consent | Use images of people without their consent |
Links | |
Add a link using the appropriate field in the form | Add links in the copy or title |
| Link to a webpage with more information (webpage, Zoom registration page) | Add direct links to access meetings (e.g. Zoom meetings that require a password) |
Branding
Logo
It is not necessary and not recommended to include the University logo or other Faculty logos in your advert image. As the Myplace platform already carries the University logo in the header, any additional logo would be redundant. The accent colour (tint), in the advert can be used to make the link to a specific faculty.
Copy
Please use the following tips to ensure an effective copy.
Plain language
Please use plain language that is easy to read and understand.
Please make your copy inclusive by keeping it simple and concise so that everyone can read and understand it, including readers who use English as a second language or who are neurodiverse. Avoid using acronyms or ensure that the extended name is also used whenever possible.
Sensitive information
Please remember that adverts are public. For privacy and security reasons, please avoid providing any sensitive or information (including meeting passcodes).
Text style and punctuation
Please ensure that titles are sentence case (only the first word is capitalised) and do not add a full stop at the end of a title. Please ensure that the copy of you advert is free from spelling mistakes, typos, and punctuation errors.
Links
Please do not include any links in the copy. As the whole advert area is clickable, each advert should only have one link and this is added via the the "link" field in the form.
If you are posting about an event, seminar, meeting or series of meetings, please provide a link to an intermediate page instead of a direct meeting link. An intermediate page should provide more information about the event and instructions on participating. For example, this can be a webpage or a Zoom registration page.
Image
Please use an appropriate image size, for help please read this page about image specifications before choosing your image.
Text in images
The advert image should never contain text, adverts containing images of text are likely to be rejected. However, if it is absolutely necessary for your advert to show text within an image, please make sure that the text is also communicated within the title and copy.
Copyright
Please ensure that you have the rights to use your image. There is no possibility to include an attribution, so please ensure that your licence does not require attribution of the author.
Subject
The advert image is only decorative. Please ensure that you are not using an image that communicates a specific message other than what is included in the title and copy.
Please see some examples of recommended image subjects:
- campus
- students on campus (please ensure they have given consent)
- landscapes
- images of the city
- conceptual images
Please avoid using any of the following:
- images containing logos (including University logos)
- images containing text
- Images of people that are currently running for an elected position
- images of well known people
Quality
To get a crisp image, please ensure that the image can meet the size guidelines without being stretched or enlarged. While larger images can be reduced in size without losing quality, small images can not be enlarged.
Please note that whilst a small image may look crisp on a regular screen, we recommend following the sizing guidelines so that the image will also look good on screens with high pixel density (e.g. retina screens).
Endorsement
Please note that adverts don't represent the University position.