Advert style guide

This page contains the style guide for Myplace adverts

Branding

Logo

It is not necessary and not recommended to include the University logo or other Faculty logos in your advert image. As the Myplace platform already carries the University logo in the header, any additional logo would be redundant. The accent colour (tint), in the advert can be used to make the link to a specific faculty.

Do:

• use the accent colour

Don't:

• add additional university and faculty logos

Copy

Please use the following tips to ensure an effective copy.

Plain language

Please use plain language that is easy to read and understand.

When writing your copy, please keep in mind that some of your audience may not be native English speakers or may have a cognitive impairment. Using simple and concise text will ensure that your advert can be read and understood by everyone. Whenever possible, avoid using acronyms or ensure that the extended name is also used.

Do:

• use clear, concise, and simple language
• if you must use an acronym or abbreviation, spell out the full term

Don't:

• use complex and wordy language
• use acronyms and abbreviations

Text style and punctuation

Please ensure that titles are sentence case (only the first word is capitalised) and do not add a full stop at the end of a title. Please ensure that the copy of you advert is free from spelling mistakes, typos, and punctuation errors.

Do:

• use sentence case in titles (only capitalise the first letter)
• use proper punctuation in the copy

Don't:

• use a full stop at the end of the title
• use title case in titles (capitalise major words) 

Text in images

The advert image should never contain text, adverts containing images of text are likely to be rejected. However, if it is absolutely necessary for your advert to show text within an image, please make sure that the text is also communicated within the title and copy. 

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Do:

• if you must use an image to convey a meaning, ensure that the meaning is explained in the title and copy

Don't:

• use images of text

Links

Please do not include any links in the copy. As the whole advert area is clickable, each advert should only have one link and this is added via the the "link" field in the form.

Do:

• use the like field in the form to add a link to your ad

Don't:

• add additional links in the copy or title of the advert

Image

Please use an appropriate image size, for help please follow image specs.

Copyright

Please ensure that you have the rights to use your image. There is no possibility to include an attribution, so please ensure that your licence does not require attribution of the author.

Subject

The advert image is only decorative. Please ensure that you are not using an image that communicates a specific message other than what is included in the title and copy.

Please see some examples of recommended image subjects:

• campus
• students on campus (please ensure they have given consent)
• landscapes 
• images of the city
• conceptual images

Please avoid using any of the following:

• images containing logos (including University logos)
• images containing text
• Images of people that are currently running for an elected position
• images of well known people

Quality

To get a crisp image, please ensure that the image can meet the size guidelines without being stretched or enlarged. While larger images can be reduced in size without losing quality, small images can not be enlarged. 

Please note that whilst a small image may look crisp on a regular screen, we recommend following the sizing guidelines so that the image will also look good on screens with high pixel density (e.g. retina screens).

Endorsement

Please note that adverts don't represent the University position