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The outcome of the assignment far surpassed expectations. The students found a range of free tools that helped them produce close to industry-standard video content. Many opted to use animations to convey their business concept. Most importantly, the students were able to pay particular attention to crafting a narrative and telling a story, something that is often lost in the ‘panic’ of a standard presentation.

Lessons Learnt

Challenges

The project was surprisingly easy to implement. In many ways it was easier as the students had a strict 3-minute video presentation slot – this was easier to manage logistically than live presentations which often overrun. I anticipated some problems in producing the videos, however each group produced videos within their own technical capabilities (some did single shot talking direct to the camera, others incorporated animation, live-action and graphics). Technical ability did not necessarily affect grades, as some of the simple videos had excellent content and did not need sophisticated editing.

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I found the quality of material was increased when students had to condense their idea into only three minutes. Adding the visual dimension to conveying a concept made students work harder to present their data/findings in a very simple and concise manner – better results were obtained because students were not under the pressures associated with presenting in front of the class.

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